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Still No Media Coverage? This Press Release Guide is Helping Businesses Get Seen

Your marketing strategy might involve a mix of emails, social media, advertising, events, and other tactics, but one mention in the press can multiply all those efforts tenfold, sending a surge of new customers your way, and even take your small business to the next level. Want proof? A single story in The New York Times[1] transformed Beardbrand[2] from a...

Demystifying the Press Release Format + Free, Easy-to-Use Template

When writing a press release, it is important to follow the accepted press release structure and format, which includes a headline, subheadline, two or three paragraphs for the body, a boilerplate, and contact information. If you don’t use this journalist-expected format, you’re less likely to get media coverage. For best results, also include additional resources, like multimedia, hyperlinks, and social...

Later Daters launches today on Switch and Steam

[This unedited press release is made available courtesy of Gamasutra and its partnership with notable game PR-related resource Games Press[1].]Toronto, Canada – 16th of April, 2020 – Romance is set to bloom across people’s screens with today’s release of the sexy senior dating sim, Later Daters, launching on Switch[2] and Steam[3]. The Later Daters launch trailer can be viewed here[4]....

How to Format a Press Release Dateline With AP Style

AP style[1], from the Associated Press, is one form of style used for journalism, including press releases. Mastering this style can help you get more media pickups because your work will look more professional. The dateline is the section of a news story or press release that indicates where and when the news being reported has taken took place. A...