Still No Media Coverage? This Press Release Guide is Helping Businesses Get Seen

Your marketing strategy might involve a mix of emails, social media, advertising, events, and other tactics, but one mention in the press can multiply all those efforts tenfold, sending a surge of new customers your way, and even take your small business to the next level. Want proof? A single story in The New York Times[1] transformed Beardbrand[2] from a...

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Demystifying the Press Release Format + Free, Easy-to-Use Template

When writing a press release, it is important to follow the accepted press release structure and format, which includes a headline, subheadline, two or three paragraphs for the body, a boilerplate, and contact information. If you don’t use this journalist-expected format, you’re less likely to get media coverage. For best results, also include additional resources, like multimedia, hyperlinks, and social...

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