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Your marketing strategy might involve a mix of emails, social media, advertising, events, and other tactics, but one mention in the press can multiply all those efforts tenfold, sending a surge of new customers your way, and even take your small business to the next level. Want proof? A single story in The New York Times[1] transformed Beardbrand[2] from a...

When writing a press release, it is important to follow the accepted press release structure and format, which includes a headline, subheadline, two or three paragraphs for the body, a boilerplate, and contact information. If you don’t use this journalist-expected format, you’re less likely to get media coverage. For best results, also include additional resources, like multimedia, hyperlinks, and social...

AP style[1], from the Associated Press, is one form of style used for journalism, including press releases. Mastering this style can help you get more media pickups because your work will look more professional. The dateline is the section of a news story or press release that indicates where and when the news being reported has taken took place. A...